Brief
Who: Penguin Books
What: Digital PDF CMYK
When: 9//3//2016
Context: Book sleeve (front & back cover with spine)
Media: Any // open
Why Chosen: Familiar with Moran's work, haven't done book cover design before; something new and challenging. Enjoy drawing women as subject matter
Brief Analysis (What Wanted)
Relatable to girls and women (tackles real female issues)
Funny and Humorous with serious underlying issues
Classic and eye-catching cover
Motifs // Visual Ideas
Slightly alternative // punk sense of style; both in attitude and fashion choices (research on Caitlin Moran herself)
Strong Women; Moran or woman to represent her strong mentality // viewpoint
Thoughts After Initial Sketches
Woman on front cover with motifs from the book // womanhood on the back cover?
Cover must reflect Caitlin // the books attitude and humour in its tone of voice
Started with lifework sketches focusing on child//teenage girl. Looked at young photos of Moran as well as larger built young girls for reference. Younger figure on the front shows the book is about growth; not a woman yet.
Struggles at this point
Hard to make my own work feel appropriate for this brief; doesn't feel as though it is reflecting the aesthetic // attitude of the book well enough at this point
Work feels very stylised and not for an adult audience at this point. Media mixture of pen // crayon works nicely but feels too shape driven at this point. Needs more detail // fine tuning to feel crafted for a more mature audience while still being eye-catching.
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