Requirements
We knew for the brief submission we would need to include a video outlining our idea//concept and how it would be delivered. This would be submitted with a selection of images we felt best described our product and campaign to the judges
Filming
We knew we would need a lot of videos of the box itself, but this alone wouldn't be enough to fill a two minute long video. Luckily for us though we attend an Arts only university! This meant there were ample environments for us to film creative spaces and students to sit as a background for the context of our video. Filming within a creative university//studio space also helped us to reinforce the idea that this package would ultimately be for the benefit of the students.
Editing & Content
When it came to the technical side of making this video Izzie really took the reins, going through this project together really did create a great workplace relationship however, and I made sure I was there to offer everything I could in terms of direction in timings, transitions, colour balance, editing ect. Together we sat and worked at this video until it reached it's perfect, two minute on the dot, finale. I couldn't have done this without my partner and the things I learnt while we edited together is something I will definitely take away from this project! Working together is good!
Content wise we tried to incorporate everything we felt made our product stand out; our initial target audience was something we both felt we'd capitalised on really well and something we wanted our video to focus on. We wrote the text script as we went along, throwing ideas around before transferring them to screen.
When it came to the technical side of making this video Izzie really took the reins, going through this project together really did create a great workplace relationship however, and I made sure I was there to offer everything I could in terms of direction in timings, transitions, colour balance, editing ect. Together we sat and worked at this video until it reached it's perfect, two minute on the dot, finale. I couldn't have done this without my partner and the things I learnt while we edited together is something I will definitely take away from this project! Working together is good!
Content wise we tried to incorporate everything we felt made our product stand out; our initial target audience was something we both felt we'd capitalised on really well and something we wanted our video to focus on. We wrote the text script as we went along, throwing ideas around before transferring them to screen.
Submission
When it came to submission the only regret I have is that we didn't re-read the brief before going to submit. Me and Izzie worked really hard to push the video up to two minutes thinking that was the requirement, when really we could have got our message across in a lot less time if we'd only re-read the brief! Other than that the submission went smoothly, and this project is something I am incredibly proud to have been a part of!
When it came to submission the only regret I have is that we didn't re-read the brief before going to submit. Me and Izzie worked really hard to push the video up to two minutes thinking that was the requirement, when really we could have got our message across in a lot less time if we'd only re-read the brief! Other than that the submission went smoothly, and this project is something I am incredibly proud to have been a part of!
Submission Screenshot
Final video
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