Collab; Research & Branding

Net Research

Given that Izzie was the graphic designer in our partnership it made sense for her to tackle the branding side of our product. While she worked on that I explored a few more avenues for possible nets // shapes that our box could take on. Pinterest became helpful in this instance as it allowed me and Izzie to share possible ideas // concepts with each other quickly and narrow down what we wanted our box to be.

Manifesto

It was also very important that our box and branding had a solid manifesto that we believed in. I started to look at some creative manifestos that inspired bravery and risk taking; it would be nice if our box could contain a welcome letter explaining this ideology and make people feel motivated to take risks and pursue creative ventures!

Net Research Cont

While making our box a weird funky shape such as a diamond ect may have been too ambitious // impractical, I thought it was worth exploring the idea of having different shapes inside the box to hold various equipment. This would make the box as a whole more exciting to unpack and may help create more of a community spirit in the classroom; if everyone got together and genuinely looked forward to opening the BRAVE box and seeing what it had inside it, surely it would work better as a tool for engaging people.

Branding

At this point Izzie got back to me with ideas about the possible branding of our product. I really liked the pattern she had researched and it allowed for us both to play a part in the creation process. The overlay worked well with our screen print notion and using icons as motifs would help make the box more visually interesting. Izzie had a list of some equipment she would like me to illustrate in order to make icons that were relevant to our campaign, these could then be overlaid to make a pattern that could be placed on a lot of our branding.

List of Objects to Illustrate

Pencils

Paintbrushes & paint pallet

Print equipment

Art equipment (relevant to the package contents)

Hands

String 

Happy artist faces

Calendar symbol

Paint splashes

Imagination bubbles/speech bubbles

Scissors

Mug of coffee