Mock Ups & Applications

Mocking Up; Collection

With some basic designs to work with I began creating mock ups of where this work would sit within the real world. It was important that the work was recognizable as a collection, but could be applied to a multitude of formats in order to serve different functions. The range would have three primary functions; the product (vinyl sleeves both tangible and digital), merchandise (badges, stickers, t-shirts, tote bags ect) and finally promotional // advertising (posters advertising the launch, adverts on youtube for pre-order ect). 

Why? Context & Audience

I chose billboards and posters to advertise the launch as they're often used within the music industry to promote launches // releases // tours ect. This would allow for the otherwise primarily indie//underground music to reach a new platform of general music consumers, as well as reach out to those who would have been interested already. 

Things like music player mock ups were needed to show the product in context. While vinyl is making a resurgence in the music sphere, a large proportion of music nowadays is downloaded or steamed directly from the web. It's important that the artwork works in this format as it would be one that a large number of the focused target audience would be using to see the art. 

Linking on from this, the notion of using quick 30 second adds before videos on YouTube and other web-based platforms would be another way to engage with a younger audience who are more likely to have an interest in the type of music focused on for this album.

The 1975 - Album Teaser

Title

I also revised the title of the album at this point. The Sad Playlist didn't reflect every song on the album and that was important. The song's themselves weren't all sad but all felt very intimate and open, there was an honesty in every track that made it desirable. I liked the idea of calling it something simple and charming. Really Feely sounds playful and harmless without sounding pretentious or childish.